In many ways, you can compare launch excellence to rocket science. Coordination of activities that need to happen at predefined moments and to a certain standard is not an easy task. We offer a solution to overcoming the challenges of launching a new product – a New Product Introduction Essentials course. To get the fundamentals right, companies need to work on a standard approach for launch excellence. Successful implementation would depend on the required skills existing in a cross-functional team. 

Common challenges

• Implementation of best practices do not necessarily size with business needs
• Growth targets defined but not necessarily path linking into launch excellence
• Tools supporting best practice are used but do not provide business benefit
• One size fits all process does not adapt to different complexity of NPI
• Erratic quality, cost and delivery performance of product launch

Expected Benefits of this course

• An understanding of launch excellence model in product lifecycle
• Understanding the role of each process pillar in delivering launch excellence
• Understanding of stable foundations linking NPI to business strategy
• Reflection of current day to day practices in line with launch excellence model